Integrity, pioneering, active communication, gaining trust
As a leader in the non-road power field, Dongfeng Cummins also prefers strong partners for strategic cooperation in the layout of the agricultural machinery power market. In the agricultural machinery market, Shandong Jindafeng Machinery Co., Ltd. has the third best sales volume of corn machines in the country, among which the three-line corn machine has the first sales volume in the country for four consecutive years, and the second-best sales volume of the ear and stem harvester corn machine. Shandong Jindafeng Machinery Co., Ltd. is a well-deserved head OEM in the corn machine market. The excellent strength in their respective tracks has laid a solid foundation for the cooperation between the two parties. Since 2022, Dongkang has effectively conveyed its own advantages through sales, technology, service departments, and multiple visits to communicate, and finally gained the trust of Jindafeng. In June 2023, Dongkang won the first batch of orders from Jindafeng. After a month of installation and promotion, the first batch of orders have all been sent to the terminal. Although Dongfeng Cummins is second to none in the automotive machinery and construction machinery market, Dongkang also encountered the dilemma of “the smell of wine is still afraid of deep alleys” in the agricultural machinery market that has just arrived. While the first batch of orders matched the installed capacity, Dongfeng Cummins actively mobilized the resources of the regional business office to establish contact with Jin Dafeng dealers all over the country. While further developing the market, it also built more confidence for the dealers. On July 11, Jin Dafeng was invited to participate in the Dongfeng Cummins non-road million-unit off-line celebration. After learning about the strength of Dongkang’s products and perfect service at the scene, Jin Dafeng officially decided to add a large batch of orders on the same day.
Technology advances to create a benchmark and lead the advancement
What can be seen is that Dongfeng Cummins’s entry into the agricultural machinery engine market is unstoppable; what cannot be seen is the solid steps behind the brand to continuously strengthen technology in the non-road field and build core competitiveness.
After opening up the Chinese business system, Dongfeng Cummins launched the first locally developed and manufactured non-road engine. Not only that, for more than ten years, Dongfeng Cummins has always maintained a leading engine market share in more than a dozen segments represented by piling equipment, trenchless equipment, crushing and screening equipment, and mining equipment. With the advent of the National IV era, Dongkang has further upgraded its technology and launched mature products including B3.9, B5.9, B6.7, L9 and 15-liter platforms. It also launched a urea-free technical solution for small and medium-sized agricultural machinery power platforms, which effectively helps end customers reduce use costs and enhance the competitiveness of partners’ complete machine equipment.
In terms of manufacturing and service systems, Dongfeng Cummins is also constantly innovating. In May 2023, Dongfeng Cummins’ heavy-horsepower intelligent factory will be put into operation, and the automation rate will reach 50% in the future, promoting product quality iteration; the service brand “Dongkangjia Service” has been launched, and the industry’s widest and deepest service system has been built. Through access to the Internet of Vehicles, digital, and intelligent systems, it is moving towards the goal of 95% user satisfaction.
Huang Haitao, general manager of Dongfeng Cummins, and Xu Daqian, executive deputy general manager, said at the off-line ceremony of Dongfeng Cummins’s 1 millionth non-road engine on July 11, “Here, we do not pursue speed, but hope to cut in steadily; in the future, Dongfeng Cummins will definitely have greater space and share in the field of non-road power.”
Strength is confidence, exploit and harvest opportunities. It is believed that Dongfeng Cummins will take advantage of this trend of industrial transformation to achieve another increase in market share in a broader market.